27 August 2022 — 1st BEUTEA in Malaysia
BEUTEA officially opened its very first outlet in Malaysia at Sunway Pyramid, marking the beginning of the brand’s journey in freshly hand-brewed Chinese tea.
2022 Aug
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BEUTEA began with two sisters, Jess Wong and Alice Wong, and a simple, shared love for tea.
Their journey started with a simple pursuit — to find the perfect cup of tea in everyday life.
To Jess and Alice, tea has always been more than a drink. It is the warmth of a quiet moment, the pause between conversations, and the connection shared over a cup of good tea.
As modern life became faster, they noticed that the beauty of tea was slowly becoming distant from the younger generation. Traditional tea culture was often seen as complex, while modern beverages were increasingly driven by trends.
They believed there could be another way.
A way to preserve the depth and character of Chinese tea while making it approachable, beautiful and relevant to modern life.
With this shared belief, Jess Wong and Alice Wong founded BEUTEA.
The sisters began exploring tea leaves, aromas and brewing methods, bringing together ancient tea culture, modern beverage craftsmanship and contemporary aesthetics.
Their pursuit of the perfect cup became BEUTEA's pursuit today — to create tea that is refined yet approachable, traditional yet modern.
“A sip of tea lingers; two sips leave a lasting aftertaste.”
More than tea, BEUTEA is a modern expression of tea culture.
BEUTEA — Beyond Tea.
BEUTEA officially opened its very first outlet in Malaysia at Sunway Pyramid, marking the beginning of the brand’s journey in freshly hand-brewed Chinese tea.
BEUTEA expanded into Johor with the opening of its first outlet in Mount Austin, bringing the freshly brewed tea experience to Southern Malaysia.
BEUTEA launched its signature Fresh Fruit Tea Series featuring Jasmine Grape Tea and Oolong Grape Tea, combining freshly brewed tea with refreshing fruit flavours.
BEUTEA officially expanded into Penang with the opening of its first outlet at Icon City.
BEUTEA continued its nationwide expansion journey with its first Melaka outlet at Kota Syahbandar.
Launch of Xihu Longjing Milk Tea and Yunnan Oolong Milk Tea featuring premium Chinese tea leaves and freshly brewed tea craftsmanship.
BEUTEA collaborated with L'OCCITANE to launch exclusive floral-inspired beverages including L'OCCITANE Jasmine and L'OCCITANE Oolong.
Exclusive collaboration with Watsons featuring Lovesation Mango Jasmine Fruit Tea, blending beauty, lifestyle and beverage culture.
Launch of BEUTEA’s first pink-themed concept outlet at Kimberly Street, Penang, featuring a visually unique pink interior and aesthetic branding concept.
BEUTEA launched its Freshly Steamed Taro Series featuring freshly steamed taro blended into creamy handcrafted beverages.
Special Chinese New Year seasonal launch celebrating the Year of The Dragon with festive-inspired flavours and campaign visuals.
Limited time launch featuring floral and fruity tea creations inspired by springtime flavours and elegant tea aromas.
BEUTEA introduced the Arisan Golden Pearl Series featuring premium golden pearls with Pure Tea and Milk Tea options.
BEUTEA officially expanded into East Malaysia with the opening of its first outlet in Kuching, Sarawak.
Exclusive triple-brand collaboration featuring the Jasmine Coconut BASKIN-ROBBINS beverage creation.
BEUTEA officially expanded beyond Malaysia with the opening of its first Singapore outlet at Tiong Bahru.
First BEUTEA outlet opened in Negeri Sembilan.
BEUTEA launched its Heritage Flagship Store at Petaling Street, blending traditional Chinese-inspired tea culture with modern lifestyle branding.
Limited time launch inspired by nostalgic bread and breakfast flavours with creamy milk tea textures.
BEUTEA collaborated with Barbie™ to launch the Barbie™ Strawberry Dream beverage with exclusive packaging and themed visuals inspired by Barbie’s signature pink aesthetic.
Special Tear & Win campaign celebrating BEUTEA reaching 60 outlets nationwide with customer rewards and festive activities.
BEUTEA officially entered Kedah with its first outlet at Aman Central Mall, Kedah.
BEUTEA officially obtained Halal Certification, marking a major milestone in the brand’s growth journey and accessibility to wider communities.
BEUTEA introduced the Fruit Veggie Tea Series beginning with Bitter Melon Apple Tea, combining fruits and vegetables into refreshing tea beverages inspired by healthier and active lifestyle trends.
Exclusive collaboration introducing Kiehl’s Coconut Jasmine Clarity Brew together with campaign merchandise and collaborative visuals.
BEUTEA achieved ASEAN Records recognition for selling over 1 million cups within a year, marking one of the brand’s biggest achievements to date.
Launch of Tea Time Plush Pendant Blind Box collectibles, expanding BEUTEA further into lifestyle merchandise and collectible culture.
Launch of Edamame Avocado Tea under the Fruit Veggie Tea Series together with a Pilates-themed wellness event inspired by healthier and active lifestyle culture.
Special launch celebrating BEUTEA’s Halal Certification and 3rd Anniversary with festive campaigns and customer appreciation activities.
Major collaboration featuring Jujutsu Kaisen themed beverages, exclusive merchandise and collectible campaign activities.
BEUTEA officially expanded into Australia with the opening of its first outlet in Victoria Park, Perth.
Launch of the XL Version under the Tea Time Plush Pendant Blind Box Comeback Series.
Launch of Christmas Friends Snowies Plush Pendant Single Blind Box collection featuring festive-themed collectible plush designs.
BEUTEA officially expanded into Japan with its first outlet in Yaba-chĹŤ, Nagoya.
Launch of Japanese-inspired Shiso beverages introducing refreshing herbal flavour profiles and aesthetic campaign visuals.
Chinese New Year launch featuring festive citrus-inspired flavours together with BEUTEA x Kiehl’s Scratch & Win collaboration campaign.
Launch of premium Matcha beverage series together with Kiki Meow Plush Pendant Blind Pack collectibles.
Introduction of BEUTEA’s food and snack category expansion under BEUTEA Bites.
Launch of Starfruit Cucumber Jasmine under the Fruit Veggie Tea Series alongside character-driven campaign visuals inspired by Starry, Cucu and Piny.